Look good.Get found. We design websites your customers enjoy using, then build them so Google puts them in front of the people searching. Web design, UX and SEO for West Midlands businesses, from our studio in West Bromwich.

  • Web design that looks the part on every phone, tablet and screen.
  • UX that guides visitors from first look to phoning you.
  • SEO that gets you found when locals search for what you do.

1 Where most businesses are

Right now, you're near the bottom.

A good business with a forgettable listing. Most people pick from the top few results and never scroll this far.

2 Design, UX and copy

First, we make you worth the click.

A clear title, an honest description and a site Google can read properly turn a plain blue link into one people choose.

3 Search engine optimisation

Then we earn the climb.

Fast pages, local SEO and content that answers what your customers actually search for. No bought links, no tricks.

A site that looks the part and gets found.

That's the whole job, and it's all we do. Tell us about your business and we'll show you where you stand today.

Scroll to watch a site climb Google

Most websites only do half the job.

Looks good

Beautiful, on-brand, award-ready. Sitting on page four where nobody sees it.

Gets found

Ranks for the right words. Then visitors land, squint and leave.

Gets the call

Looks goodBeautiful, on-brand, award-ready. Sitting on page four where nobody sees it.

Gets foundRanks for the right words. Then visitors land, squint and leave.

Designers and SEO specialists usually work apart, so the site ends up good at one thing. We plan the design and the search strategy together from day one, so each page is built to be found and to turn a visit into an enquiry.

How a Pug Mug site gets built.

Five stages, each with a design side and a search side. You'll always know which one we're in and what's coming next.

More about our web design

  1. Listen and research

    A free call about your business, your customers and what a good enquiry looks like. Then we look at your current site, your competitors and what people in your area actually type into Google.

    Design sideWho your customers are and what makes them trust you.

    Search sideKeyword and competitor research for your town and trade.

  2. Map the site

    We plan every page before anything is designed. Each important search gets one page that answers it properly, so your pages never compete with each other.

    Design sideA clear route from landing to enquiry on every page.

    Search sideA sitemap built around search intent, not guesswork.

  3. Design it

    Mobile first, because that's where most of your customers are. You see real designs with your real content, and we refine them with you until they feel right.

    Design sideLayouts, type and colour that fit your brand.

    Search sideHeadings and copy written for people and search engines.

  4. Build it properly

    Hand-built, fast-loading code with no bloated page builder. Accessibility, structured data and image optimisation are part of the build, not extras.

    Design sideSmooth on every phone, tablet and screen size.

    Search sideCore Web Vitals, schema markup and clean URLs.

  5. Launch and grow

    We launch without losing the rankings you already have, connect Google Search Console and Analytics, and keep improving the site with what the data shows.

    Design sideTweaks based on how real visitors use the site.

    Search sideLocal SEO, fresh content and monthly reporting.

Recent builds, live now.

Two very different businesses, built the same way: designed to impress, structured to be found.

Browse the portfolio

Software for tradespeople

Box Off

Box Off is job management software for UK trades. The site has one job: explain the product to busy plumbers and electricians in seconds, then get them into a free trial.

  • UXAn interactive hero that walks through a real job, from phone call to invoice.
  • UXA single, repeated call to action: start the free trial, no card needed.
  • SEODedicated pages for plumbers, electricians, roofers, carpenters and gas engineers.
Visit boxoff.co.uk
boxoff.co.uk
Box Off homepage with the headline Stop managing jobs with post-its and prayers, and a live job pipeline demo
Box Off homepage on a mobile phone

Aerospace and industrial forging, since 1904

Victoria Forgings

A family-run Willenhall manufacturer with over a century of history and an aerospace client list. Their old WordPress site undersold both. We replaced it with a fast, modern site that looks as precise as their parts.

  • UXAccreditations such as AS9100 and ISO 9001 brought up front, where buyers look first.
  • UXA history timeline from 1904 that turns heritage into a reason to trust them.
  • SEOEvery page of existing search content carried over, plus new industry and capability pages.
Visit victoriaforgings.co.uk
victoriaforgings.co.uk
Victoria Drop Forgings homepage showing a forged component over an engineering drawing
Victoria Forgings homepage on a mobile phone

In our clients' words.

With the help of Pug Mug's marketing strategy we increased our leads by over 300%. The results have been incredible for our business.

Richard DoyleOwner, Knight & Doyle

Pug Mug worked with us to understand how the business worked and delivered a website that perfectly matched our needs and exceeded our expectations.

Kathryn JerrettOptical Assistant, Attewells & Hardwick

Excellent service. Pug Mug worked with me to bring my mobile app concept to life and guided me through the entire process professionally.

Ben AdamsArtist and app developer

Straight answers.

The questions we hear most from West Midlands businesses thinking about a new website.

How much does a website cost?

A simple brochure website starts from £800. Larger e-commerce or bespoke sites cost more. We give you a detailed, fixed quote after a free consultation, with no obligation.

How long does a new website take?

Most websites take 4 to 8 weeks from brief to launch, depending on the size of the site and how quickly content and feedback come through. We agree a realistic timeline at the start.

Can you guarantee my website will rank first on Google?

No, and nobody honestly can. Google decides rankings. What we do is build every site so search engines can read it easily, target the searches your customers actually make, and keep improving it with real data from Google Search Console. Why there are no SEO guarantees.

Do you only work with businesses in West Bromwich?

We're based in West Bromwich and work with businesses across Birmingham, the Black Country and the wider West Midlands. We also work with clients elsewhere in the UK over video call.

Let's get you found.

Book a free, no-pressure call. We'll look at your current site and tell you honestly what's holding it back, whether or not you work with us.

Book a free call