When talking to potential clients about the services Pug Mug Marketing provide. I am often met with a smug response such as “my website already ranks number 1, why do I need internet marketing?” I sigh as this often translates to that their company ranks first for their business name and they think that’s where they need to be.
Is ranking for my business name important?
Yes, it is still important to rank first for your business name as it provides the searcher with trust and helps locate you quickly.
However these searchers already know about your business and are ready to buy.
To grow your business online, you need to be ranking for what people are searching. If for example you wanted internet marketing services, you wouldn’t go ‘I know let’s search pug mug marketing’ (if you’ve not heard of us). The name is pretty random and therefore unlikely to be found. Users are most likely going to search ‘internet marketing West Bromwich’ or ‘small business internet marketing services’.
Therefore if you wish to grow your business online and you want to convert new traffic, you need to do some internet marketing.
Lazy SEO agencies have been mugging you off
SEO agencies that promote the fact you are number 1 for your own company name (most likely included in the domain name), are looking for quick wins. This is usually easy to do as you are likely to have less competition for your name as it’s likely to be unique.
This is done to test your feedback as they can judge your level of knowledge. If you’re happy with this then they know they don’t have to work as hard as you’re likely to stay ranked without too much work.
Thankfully this is becoming a thing of the past as companies are becoming more knowledgeable of the area.
How can I target relevant traffic people are searching for?
First of all you need to do some keyword research using tools such as google keyword tool. This shows you what phrases people search for and the competition. If the competition is high it requires a lot more work to rank for the term or phrase.
Next you need to build content around the particular keywords which are relevant to your product or service. This can include blogs, videos and images.
If your competitors have started to produce content around your keyword and have done for a while. You may need to produce better and more regular content to out rank them.
In summary returning to the question, if you only rank number 1 for your company name. To grow your business online, you will need to do some internet marketing. To achieve high ranking levels for various keywords, you will need to put in the time and effort. Internet marketing is an ongoing process and if you stop, it gives an opportunity for competitors to overtake you.
If you have any questions or wish to know more, please get in touch.